Playing By The New Rules
May 5, 2008 · 60 min
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About this episode
In this episode
Dr. Paul Jenkins and Michael Ray Hopkin talk with best-selling author David Meerman Scott about concepts from his book The New Rules of Marketing and PR. The episode explains how anyone can become a thought leader and share their message through the internet.
Best-selling author David Meerman Scott joins Dr. Paul and Michael Ray Hopkin to discuss concepts from his book, “The New Rules Of Marketing and PR”, the leading business book of 2007. Anyone can become a thought leader and get their message out to the world through the new world of information and the internet. This content is absolutely essential for entrepreneurs, business owners, and anyone else who wants to succeed in today’s marketplace.
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